March 4, 2014 / Moscow
RU / EN
Digital Goods 2014

Program

Includes three parallel thematic flow

We say "No," to boring and long reports of. We will talk only about practical things and best practices that increase the conversion on your site and make your business run more efficiently.

Registration / Exhibition / Welcome coffee


Session 1

Opening of the Conference

Digital Goods market overview: Facts, Figures, Trends

Moderator:

Fedor Virin
Data Insight

Members:


Break / Press meetings / Coffee Break


Session 2

Digital goods monetization

Moderator:

Anatoly Vorontsov
Dulton Media

Members:


Break / Coffee Break / Lunch


Session 5

Selling digital content: the best Russian and international practices

Moderator:

Members:


Break / Coffee Break


Session 8

Round table / discussion / talk show:

How to motivate the user to pay for content?

Moderator:

Yuri Sinodov
Roem.ru

Members:


After-Party / Evening Program

Registration / Exhibition / Welcome coffee


Session 1

Opening of the Conference

Digital Goods market overview: Facts, Figures, Trends

Moderator:

Fedor Virin
Data Insight

Members:


Break / Press meetings / Coffee Break


Session 3

mCommerce

Mobile e-commerce development and consumption of digital goods on mobile devices.

Moderator:

Anton Krohmalyuk
e-Legion

Members:


Break / Coffee Break / Lunch


Session 6

Security and regulation of e-commerce

Rollout issues, personal data and privacy, protecting customers

Moderator:

Naila Zamashkina
MOBI. Money

Members:


Break / Coffee Break


Session 9

Connecting to payments services and increasing share of check-out

Members:


After-Party / Evening Program

Registration / Exhibition / Welcome coffee


Session 1

Opening of the Conference

Digital Goods market overview: Facts, Figures, Trends

Moderator:

Fedor Virin
Data Insight

Members:


Break / Press meetings / Coffee Break


Session 4

Games and content applications marketing

Moderator:

Members:


Break / Coffee Break / Lunch


Session 7

Recommendation services and social distribution models

  • Selling digital goods through the recommendation systems
  • Fan clubs and other communities as the driver of sales

Moderator:

Nail Baykov
Watch You

Members:


Break / Coffee Break


Session 10

Native advertising and content-based special projects

  • Branded content
  • Advertising model distribution of music and video

Moderator:

Sonya Sokolova
Zvuki.ru

Members:


After-Party / Evening Program


Organizers

Official partners

Media Partner

Official Newspaper

Photo Partner